How to use your Facebook Group answers to gain competitive insights into your market

When is the last time you filled in a form on a website? 

Probably some time ago. 

Facebook allows you to do the same. 

But somehow, filling in 3 questions to enter a community just feels different. 

It’s not a form. 

It’s just a way to enter a community. 

And because everybody wants to be part of a community, it feels different.

It’s just in our DNA to connect with like-minded people. 

And a Facebook community does just that. 

The 3 questions to gain insights faster than your competitors

Before you join our B2B Marketers and Founder community, we ask you to answer 3 simple questions. 

1. What’s your biggest challenge when it comes to B2B marketing?
2. What do you want to achieve with this community? E.g. Learn more about B2B marketing strategy, meet like-minded people, etc.
3. Where did you hear about B2B marketers and founders? If somebody recommended you this community to, please, mention him – we'd like to reach out and say thank you ;)
   

These 3 questions might look innocent on the surface, but they have helped us scale our community throughout time. 

How? 

Let’s take a deeper look. 

The first question focuses on the challenge they are trying to overcome by joining the community. 

This is the main fuel in order to create tailored content for our community. 

Here are a few examples of answers: 

They are literally telling us what type of content would help them achieve their goals.

Insights you would otherwise not have. 

The second question is about understanding what would success mean to them when entering the community. 

In other words, how does success look to them and how can we help them (and others) get them there. 

Here are some of the insights we gathered. 

We now know exactly what content we need to create for them to be successful and what a successful community would mean to them. 

Based on these insights we have created a private slack group for our highly engaged Facebook members. 

Before entering the Slack group, I personally onboard them and connect them with 2 relevant people that would be beneficial for them. 

Why has the slack group been such a success? 

Insights from people joining our community. 

Now let’s head over to the last but most important question everybody should be asking their new members. 

A question about where they found the community.

Why is this such an important question? 

Everybody has heard about the Pareto principle, focus 80% of your energy on 20% of your best clients. 

But how do you know where to focus more of your efforts if you don’t know where your best customers are finding your community?  

Imagine you had all these data from all your members to better understand your audience and focus your efforts? 

What would that be worth to you?

Based on this feedback we know that there is a lack of B2B strategy frameworks. Most of our members are flying blind and didn’t achieve the results the gurus we telling them with short-term tactics. 

They joined the community because they were looking for long-term strategies to better understand where they should focus their attention. 

Take for example the following guide launch: 

Based on the data we have gathered along the time we were able to scale our content strategy since we now know exactly what people are looking for when they join the community. 

The good thing is, you can do the same.

How to Connect your Facebook Group Members with your CRM or Google Sheet.

Now that we drew some insights, we adapted one of the questions into the following question: 

This helps us capture the email address of the people joining the community to send it over to our Marketing Automation System (Active Campaign). 

We also included 2-3 extra fields in Active Campaign to make sure we map their answer on the above 2 questions with each user to have a good overview of each person joining the community and having that in our CRM/Marketing Automation.

I know what you are thinking now, what a bunch of manual copy-pasting work to get that data in your CRM/Marketing Automation.

Yup, we used to copy-paste every single user name with all the according to answers into a google sheet to better understand our audience and copy-paste this into Active Campaign.

And if you are here, reading this, you are probably doing the same thing.

Those days are all over. 

We now use a handy-tool called socialtribes to extract every single data point we can collect from the new member. 

This way, we are able to automagically scrape the new user's input and shoot that into a Google sheet or our Marketing Automation in less than 10 seconds. 

What are you waiting for?